PulteGroup Culture Transformation: Fortune 500 Homebuilder Achieves Top 5% Global Employee Engagement
Client Overview:
PulteGroup - America's oldest national homebuilder with $10B+ revenue and 5,500+ employees. Already certified as a Great Place to Work with one of the most engaged workforces globally, PulteGroup partnered with NICH Culture for their most comprehensive culture transformation initiative in company history.
Industry: Homebuilding/Construction
Challenge: Culture articulation and business strategy communication
Results: Fortune 100 Best Companies to Work For recognition (5 consecutive years)
The Challenge
After 70 years of strong employee-first culture, PulteGroup's HR leadership faced a critical gap: they couldn't effectively articulate their culture to employees or candidates, and struggled to communicate business strategy across their multi-generational workforce.
"We needed a more effective way to articulate and describe our culture to employees and prospective employees." - Ryan Marshall, CEO
The Solution
NICH Culture's proven methodology:
Listen: 250+ hours of discovery with 100+ employees across all levels and locations
Create Meaning: Developed authentic Culture Story (Purpose, Vision, Guiding Principles) plus 28-page Culture Manifesto
Spark Change: CEO personally delivered to all 5,500+ employees across 28 divisions with comprehensive implementation toolkit
Results That Matter to CHROs
Fortune 100 Best Companies to Work For (5 consecutive years)
Top 5% global workforce engagement (Gallup)
Company-wide culture adoption across all divisions
Enhanced talent acquisition through clear culture articulation
"The value of the work that NICH delivered far exceeded our expectations. They showed us the real value of having a partner solely dedicated to helping us communicate our culture." - Ryan Marshall, CEO
Services Provided:
Culture Consulting Expertise:
Employee Experience Assessment using proprietary framework
Culture Strategy Development (Purpose, Vision, Values)
Leadership Communication and executive support
Creative Services (culture book, videos, presentations)
Implementation Support with measurable outcomes